When does the exhibition take place?

The exhibition runs on 07.10.2026 from 10:00 AM to 4:00 PM.

Where can the exhibition be seen?

At the Fürth City Museum at Ottostraße 2, 90762 Fürth.

What is the entrance fee?

The entrance fee is 3 Euros, reduced price 2 Euros.

Is the museum barrier-free?

Yes, the exhibition rooms and the restroom are accessible. An elevator is available.

Is there something for children and families?

Yes, a large play area invites for trying out and playing along.

Is there information about guided tours?

Information will follow. The Fürth City Museum generally offers guided tours and educational programs.

BRUDER Toys Tells the Story of Fürth's Industrial History with Play, Precision, and Global Format

Name: From the Workbench to the Global Brand – BRUDER Toys
Start: 2026-10-07T12:00:00+02:00
End: 2026-10-07T18:00:00+02:00
Location: Stadtmuseum Fürth

BRUDER Toys: A Success Story from Fürth Becomes an Exhibition Event

In the Fürth City Museum, a unique art experience opens up: The exhibition From the Workbench to the Global Brand – BRUDER Toys tells the story of a company that has been closely connected to Fürth since 1926 and has set global standards with its model play vehicles. Original exhibits, historical documents, and numerous models vividly illustrate the development from a small workshop to an internationally recognized brand. ([fuerth.de](https://www.fuerth.de/kultur-freizeit/veranstaltungen-termine/veranstaltungskalender/veranstaltungsdetails/von-der-werkbank-zur-weltmarke-bruder-spielwaren-1000-28-03-2027-456882/))

From Brass Voice Plates to the World of Plastic Models

The exhibition takes the company's origins seriously: In 1926, Paul Bruder began manufacturing metal voice plates for the toy industry in Fürth. In the 1950s, Heinz Bruder brought about a crucial technological change by switching to plastic and injection molding machines. Handcrafted precision evolved into industrial design language, and subcontracting became its own brand. ([fuerth.de](https://www.fuerth.de/kultur-freizeit/veranstaltungen-termine/veranstaltungskalender/veranstaltungsdetails/von-der-werkbank-zur-weltmarke-bruder-spielwaren-1000-28-03-2027-456882/))

Attention to Detail as an Aesthetic Experience

BRUDER stands for model building in 1:16 scale, for functional vehicles, tractors, cranes, and commercial vehicles with high play value. This combination of technical accuracy, robust materials, and child-friendly design shapes the exhibition's atmosphere. The presentation makes it clear why the brand fascinates not only children but also collectors and technology enthusiasts. ([bruder.de](https://www.bruder.de/fileadmin/user_upload/03-aktuelles/3_PRESS_RELEASE_Economy_2025_BRUDER_Spielwaren.pdf?utm_source=openai))

Family Business, Design History, and Cultural Context

The exhibition places the company's history within the economic and cultural history of the region. It demonstrates how a Franconian toy production evolved into a global brand profile: debuting in 1975 under its own name at the Nuremberg Toy Fair, followed by international expansion and new production sites. Thus, the topic becomes readable not only as a corporate narrative but also as a chapter in regional industrial and design history. ([fuerth.de](https://www.fuerth.de/kultur-freizeit/veranstaltungen-termine/veranstaltungskalender/veranstaltungsdetails/von-der-werkbank-zur-weltmarke-bruder-spielwaren-1000-28-03-2027-456882/))

Participate, Understand, Marvel

The exhibition is particularly family-friendly with a large play area inviting visitors to try and play along. This connects museum education with immediate observation of the work: Visitors experience how a brand becomes a cultural memory object. For children, a lively access is created, and for adults, an inspiring aesthetic and historical experience. ([fuerth.de](https://www.fuerth.de/kultur-freizeit/veranstaltungen-termine/veranstaltungskalender/veranstaltungsdetails/von-der-werkbank-zur-weltmarke-bruder-spielwaren-1000-28-03-2027-456882/))

Conclusion

This exhibition connects corporate history, toy culture, and regional identity into a convincing museum visit. Anyone who appreciates Fürth's industrial history, design development, and family-friendly exhibition formats should not miss this date. A visit to the Fürth City Museum promises insight, nostalgia, and a surprisingly intense art experience. ([fuerth.de](https://www.fuerth.de/kultur-freizeit/veranstaltungen-termine/veranstaltungskalender/veranstaltungsdetails/von-der-werkbank-zur-weltmarke-bruder-spielwaren-1000-28-03-2027-456882/))